Save Yourself: A New Approach to Thinking about Money and Taking Control of Your Financial Future

Bestselling author and Canadian financial advisor Kelley Keehn blends neuroscience and evidence-based strategies to help readers overcome barriers to financial security, and take control of their future in an unpredictable world.

Financial empowerment goes beyond understanding banking concepts—mindset really does matter. In Save Yourself, financial advisor and author Keehn explores the psychological and emotional barriers that often stand in the way of financial stability and long-term wealth. Blending applied neuroscience with practical strategies, this book provides a fresh approach to mastering personal finance—not one-size-fits-all advice.

Unlike traditional finance books that focus solely on budgeting or investing, Save Yourself recognizes that the old advice doesn't work anymore. Housing prices are out of reach. Jobs don’t come with pensions. Layoffs and side hustles are the new normal. And yet, most financial advice still clings to outdated rules made for a world that no longer exists. Instead, Keehn delves into the why behind financial behaviours—helping to rewire the mindset for success. For readers who are looking to overcome financial setbacks, safeguard their family’s future, or broach sensitive conversations around inheritance, this book offers the strategies and confidence to create a solid financial foundation.

Whether you’re a Millennial trying to build wealth without owning property, a Gen Xer sandwiched between kids and aging parents or someone who’s simply ready to take control—Keehn provides the message that it’s not too late to navigate these challenges, debunk harmful money myths and build lasting security in an unpredictable world.